WNBA, WNBPA, and 2K Extend Game-Changing Partnership

In a significant move for both the gaming and sports landscape, the Women’s National Basketball Association (WNBA) and the Women’s National Basketball Players Association (WNBPA) have reached a preliminary agreement with 2K to extend their innovative partnership. This multiyear agreement, announced on June 13, 2025, aims to further elevate the visibility and influence of the WNBA and its athletes in the gaming sphere.

The collaboration with 2K, which is renowned for its flagship NBA 2K video game series, has been pivotal in showcasing female athletes and expanding the WNBA’s reach beyond traditional broadcasting channels. According to the WNBA, this partnership will not only continue to foster a platform for player representation but also engage a wider audience through immersive gaming experiences.

“Extending our partnership with 2K is an exciting opportunity for the WNBA and its players,” said WNBA Commissioner Cathy Engelbert. “It enables us to amplify our athletes’ stories and the league’s growth in a way that resonates with fans both on and off the court.” This sentiment underscores the league’s commitment to not only enhance the gaming experience but also to create a deeper connection with fans, particularly younger audiences who engage with sports through digital platforms.

Since the initial agreement, the WNBA has seen a notable increase in interest and engagement, particularly among fans who appreciate the league’s commitment to inclusivity and representation. The ongoing partnership with 2K allows for the integration of WNBA teams and players into the NBA 2K universe, providing a unique opportunity for gamers to engage with their favorite athletes in a way that was previously unavailable.

Sources close to the WNBA have indicated that this extension will bring new features, including enhanced player likenesses, updated gameplay mechanics, and innovative in-game events that celebrate the achievements of female athletes. These developments are expected to resonate well with gamers and fans alike, further solidifying the WNBA’s presence in the digital sports landscape.

Moreover, the partnership sets a precedent for how women’s sports can harness the power of gaming to elevate their profiles, drawing attention to the talent and skill present in the league. As reported by the WNBA, the collaboration with 2K is not just about entertainment; it’s about paving the way for future generations of female athletes and gamers who aspire to see themselves represented in all aspects of sports culture.

As the gaming industry continues to evolve, the WNBA and WNBPA’s strategic alliance with 2K demonstrates a forward-thinking approach that could redefine how fans interact with women’s basketball. With this extension, the WNBA aims to not only maintain its momentum but also to inspire a new wave of enthusiasm and support for women’s sports on a global scale.